Wind Mobile came to Canada in 2009, one of the first small entrants to try and break the wireless market oligopoly controlled by Bell, Rogers and Telus. The federal government essentially had to override regulatory rules in order to allow the company to operate in Canada, as at the time was primarily financed by the Egyptian firm Orascom. Wind Mobile has served as a flashpoint for controversies surrounding foreign ownership of Canadian telecoms, and for the debate about the role of Canada's big three telecom players going forward. Wind Mobile boasts 600,000 customers across Canada, giving it a roughly 2 per cent market share.
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