Working Women

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Business Is No Longer a Man's World

Back in the 1970s, there were few positive female role models as business leaders. We live in an information age, we need leaders who are great communicators, understand the need for team work, and can bring a nurturing spirit to the workplace. Women are naturally effective in these areas. Although women have not yet achieved quite the salary equity of men, nor rule the majority of Fortune 500 companies, this is all changing as women step into their natural leadership capacities. Good leadership does not require a particular gender, but an individual who has developed good character, integrity and wisdom.
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Why Writing a Book Is Harder Than Giving Birth

Just in case you missed the first trillion times I mentioned it: giving birth was really hard. Now I am about to give birth again. This time, to a book. In some ways, giving birth to a book is harder than giving birth to a baby. Everyone loves your human baby because it's an innocent party in all of this. But many will hate your paper baby, because you made it, and you suck.
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Six Must-Knows About Maternity Leave

Everybody loves taking time off work -- especially when it involves spending a lengthy sabbatical with that new bundle of joy, but as many new parents know (or soon realize) raising a newborn is no vacation. There is one thing that can make this time a little less stressful: maternity leave.
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Is Being a Housewife Too High Risk?

When does being a housewife become too high risk? Shouldn't we as women be able to head out into the workforce if all of a sudden we're the sole financial provider? As someone who lives in one of the most expensive cities in the world, I can't get my head around how women can walk away from their careers without a worry in the world. Isn't it irresponsible?
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Marketing To Mom: Not As Simple As You Think

Companies discovered years ago that "mom" was the most influential consumer on the planet. She makes a strong majority of all household purchases from groceries, to clothing, to the family car, and also decides where to get services for the family, like banking, insurance and cable, phone and internet. Here are three important insights about moms that every marketer should know.

What Working Moms Really Want From Employers

All too often, I think we get caught up in details of success that don't actually mean much to moms. I care far less about having a smartphone than I do about the option of using that smartphone to work from home when one of my kids is sick. It's an extra step, but an important one.