Just in case you missed the first trillion times I mentioned it: giving birth was really hard. Now I am about to give birth again. This time, to a book. In some ways, giving birth to a book is harder than giving birth to a baby. Everyone loves your human baby because it's an innocent party in all of this. But many will hate your paper baby, because you made it, and you suck.
When does being a housewife become too high risk? Shouldn't we as women be able to head out into the workforce if all of a sudden we're the sole financial provider? As someone who lives in one of the most expensive cities in the world, I can't get my head around how women can walk away from their careers without a worry in the world. Isn't it irresponsible?
Companies discovered years ago that "mom" was the most influential consumer on the planet. She makes a strong majority of all household purchases from groceries, to clothing, to the family car, and also decides where to get services for the family, like banking, insurance and cable, phone and internet. Here are three important insights about moms that every marketer should know.