Yahoo Comeback

Don't Call it a Comeback: How Yahoo! Can Retake the Lead

Nathaniel Schachter | Posted 11.14.2012 | Canada Business
Nathaniel Schachter

With the hiring of Marissa Mayer, Yahoo Inc. indicated conspicuously, and intentionally, that it was back in the business of meaning business. But don't call it a comeback -- Yahoo's been here for years. If it really wants to tower over the competition once again, it'll have to come up with something unique to set itself apart. And in this day and age, that something is purpose.