With the hiring of Marissa Mayer, Yahoo Inc. indicated conspicuously, and intentionally, that it was back in the business of meaning business. But don't call it a comeback -- Yahoo's been here for years. If it really wants to tower over the competition once again, it'll have to come up with something unique to set itself apart. And in this day and age, that something is purpose.
The flap over Yahoo's appointment of a pregnant 37-year-old executive as its CEO is a surprising, and disappointing, re-run of Father Knows Best and Gloria Steinem footage from the 1960s. Ladies (and gentlemen), the war has been won and the war was about giving women choices. The best advice, quoted by Bloomberg this week, comes from comedian Tina Fey in her book Bossypants.