Millennials are coming of age, the oldest within the cohort born after 1981 have reached their 30th birthday, a staggering five million of them are adults. Media coverage typically mentions them in terms of its emerging political clout, their impact on the work place or how they are marketed to. Millennials gets the side-show treatment as most day-to-day coverage is aimed at Gen Xers and Baby Boomers. We've set out to change that. Today, we launch our series Asking Y, a long-term commitment from HuffPost Canada and AOL Canada to report on Generation Y, Millennials, Echo Boomers or those I'll simply refer to as those 30 and younger.