Late in 2015 a band called Disturbed released their dark cover of Simon & Garfunkel's Sound of Silence, the song quickly took hold of me and I couldn't get enough of this dark and well done cover of a classic song. Listening to the lyrics I chose to divide each section of the song to a different type of sadness to be found in abandoned houses.
Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely had a sleepless night trying to put the breaks on creative that was set to launch that week, after negative publicity threatened to take over. And that doesn't even credit the hundreds of thousands spent on scripting, casting, filming and editing in the first place that became unusable. Ouch.
Media managers are wondering what went wrong. They are asking why journalism doesn't pay any more. If the solutions are hard to discern, they have only to look at the technology they so eagerly embrace. It's the digital technology. It has spread throughout many industries including journalism, like a virus.
We set a dangerous precedent when we give tens of millions of views to videos so obviously phony as that one. We make it worse when we then invite the people who make them to go on TV and pretend they're somehow authentic. We wind up telling people that simply being a jerk is a viable talent to be paraded around.
It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
In an election campaign that is extraordinary in so many ways, one of the more noteworthy changes is that there could be as many as five English-language leadership debates. More surprising and perplexing still is the way the CBC has abdicated its obligation as our public broadcaster to provide coverage of these events. The CBC, with its unparalleled household penetration, was not among the motley assemblage of television and web outlets that carried the initial Rogers-produced debate last week, nor will it be involved in the Globe and Mail/Google/YouTube effort next month.
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.
The song "See you Again" by Wiz Khalifa featuring Charlie Puth, composed in honour of Paul Walker, has inspired countless covers by many young artists on YouTube. The haunting melody of the song, the feelings of love, nostalgia, longing, remembrance, sadness and consolation, recently led me to discover some wonderfully composed covers of the song.