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What I Learned This Week: How Fans Have Blown Audiences Away

Andy Nulman | Posted 04.21.2014 | Canada Business
Andy Nulman

"What's the difference between an audience and a fan base? An audience tunes in when they're told to; a fan base chooses when and what to watch." The concept of fans, most notably "raving fans" has been kicking around the marketing world for a while.

What I Learned This Week: Here Are The Crayons

Andy Nulman | Posted 03.24.2014 | Canada Business
Andy Nulman

Since January, I've been teaching a somewhat different type of course at McGill University. While saddled with the unfortunate standard curriculum name "Marketing and Society," the class is anything but. I think it's the different nature of the work that may be throwing them.

WATCH: Killer Whales Attack Sea Lions

The Huffington Post B.C. | Posted 03.21.2014 | Canada British Columbia

Sea lions swam for their lives as a pod of killer whales chased them on B.C.'s North Coast in a new video uploaded to YouTube. The footage, posted ...

Three Examples of Contextual Advertising Done Right

Jeff Quipp | Posted 03.19.2014 | Canada Business
Jeff Quipp

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.

B.C. Government Math: When 1 Million May Actually Mean 210,000

Dermod Travis | Posted 03.12.2014 | Canada British Columbia
Dermod Travis

The B.C. ministry responsible for jobs says the province has been clear on its job numbers. Yeah, clear as mud.

WATCH: B.C. Man Jumps Into A FROZEN LAKE

The Huffington Post B.C. | Posted 03.11.2014 | Canada British Columbia

When a Terrace, B.C. man was challenged to fully submerge himself into a cold body of water (known as the Winter Challenge), he decided to take a dip ...

Do You Know The Social Media Secret?

Mitch Joel | Posted 03.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

Google Brings Awesome New Service To Canadians First

CBC | Posted 03.24.2014 | Canada Business

Google Inc. has launched a video performance-grading system, describing the feature as a tool to give users a clearer picture of how their internet se...

The Way We Watch Video Will Soon Change Forever

Shahrzad Rafati | Posted 03.18.2014 | Canada
Shahrzad Rafati

Viral video material can pop up at any time, and there are now a ton of apps on the market that can make mobile recording that much easier and higher quality. There are a few apps in particular like Camera MX, that allow you to combine effects and photo frames to get more creative with your camera.

Relax, Rebecca Black Says No "Sunday" After New Song "Saturday"

HuffPost Canada Music | Jason MacNeil | Posted 01.23.2014 | Canada Music

Rebecca Black says while her song "Saturday" is getting attention following her 2011 AutoTuned-to-death single "Friday," there are no plans for a "Sun...

Coming Out Of The Closet.. On YouTube

The Huffington Post B.C. | Sara Harowitz | Posted 10.15.2013 | Canada British Columbia

It's hard to reveal something personal about yourself to those you care about, let alone the entire Internet. But that's just what Michael Gorlick ...

WATCH: Feminist "Blurred Lines" Parody Briefly Banned By YouTube

HuffPost Canada Music | Posted 09.04.2013 | Canada Music

Robin Thicke's mega-hit "Blurred Lines" was basically asking for a parody -- the song's been criticized as "rapey" ever since it aired earlier this su...

The Death of Humour?

David Martin | Posted 10.29.2013 | Canada Living
David Martin

It's time to accept that not-so-funny fact and move on. In the world of humour, it's now the video camera, not the pen, that's mightier than the sword.

WATCH: Distraught Man Shot With Bean Bag Bullet

The Huffington Post B.C. | Posted 08.22.2013 | Canada British Columbia

A video posted to YouTube by office workers shows Vancouver police shooting a distraught man on the grounds of the city's art gallery. A shirtless ...

How Three Muslim Teens Are Breaking Barriers on YouTube

Samaritanmag.com | Posted 09.10.2013 | Canada Impact
Samaritanmag.com

Like many Muslim-Americans in a post 9/11 world, Adam, Sheikh and Abdullah have been made to increasingly feel like they're on the outside. Unwilling to accept such alienation, the trio set out on a simple proposition: they wanted their fellow Americans to "Meet a Muslim Person."

People For Good Use Good Deeds to Make Your Day Better

Karen Cleveland | Posted 09.02.2013 | Canada Impact
Karen Cleveland

To cram into a packed subway train, you might never guess this is a country known for its politesse. But People for Good, a coalition formed in 2011 by a collaboration between a media and creative agency, has a simple, albeit grandiose, mandate: to make the world a kinder place, one good deed at a time.

SavvyMom Roundup: Talking with Toddlers and More

Minnow Hamilton | Posted 07.30.2013 | Canada Living
Minnow Hamilton

Our crack team at City Hall wasn't all that caught my attention this week. Funny parenting videos, more viral ads from Kmart, technology in sports and a great bike for families, all the way from Denmark, made the list. Sorry Rob, you've had too much air time already.

Are You a Fan of Michelle Phan?

Bill Haines | Posted 07.27.2013 | Canada Alberta
Bill Haines

Someone I know showed me Michelle Phan's YouTube video Draw My Life. This is one of the most beautiful short videos I have ever seen. (It has over a millioin views.) Michelle Phan is now famous for her own line of makeup and her makeup artistry tutorial videos. However, in this video, she uses a whiteboard and sketches to tell the story of her early years, which were both happy and sad, especially where the fathers in her life, let the family down.

How Social Media Connects Us in Tragedy

Lisa Ostrikoff | Posted 06.16.2013 | Canada
Lisa Ostrikoff

Within milliseconds of the explosions, #BostonMarathon and #PrayForBoston were trending topics on Twitter. This is today's reality when it comes to tragedy. We live in a day and age where news finds us, we don't need to even look for it. Online, in the midst of tragedy, it's easy to spot those who care... those who don't... and those who would and do dare to make some sort of joke or cast blame before all of the facts have been sorted. While this online always-connected life exposes us to tragedy faster and with more detail and impact than ever before... it also allows us to feel connected, to reach out and support one another like never before.

Welcome to Digital Narcissism

Mitch Joel | Posted 05.19.2013 | Canada
Mitch Joel

Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.

Brands Can Do Better Than Super Bowl Ads

Mitch Joel | Posted 04.06.2013 | Canada Business
Mitch Joel

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?

Can a Hashtag Really Influence Politics?

Adam Kingsmith | Posted 03.17.2013 | Canada Politics
Adam Kingsmith

Social media isn't a replacement for real-world action -- it's a way to coordinate it. The fact that apathetic Internet users who plague our respective newsfeeds cannot click their way to a better tomorrow does not mean that dedicated actors -- those who would be in the trenches regardless -- cannot employ social media effectively.

How Canucks Avoided the Fiscal Cliff

Pierre Poilievre | Posted 02.27.2013 | Canada Business
Pierre Poilievre

In a few days the "fiscal cliff" deadline will arrive and potentially bring massive automatic spending cuts and tax increases to the U.S. Even if Congress and the President agree to avoid the cliff, the next crisis awaits. It has long been said that when the U.S. sneezes, Canada catches a cold. So why have these debt-related ailments in the U.S. not afflicted the Canadian government? The answer is that Canada has been practicing what the U.S. always preached. That is why we Canucks are not jumping off cliffs or smashing into ceilings.

SavvyMom Roundup: Videos That Caught My Eye

Minnow Hamilton | Posted 02.15.2013 | Canada Living
Minnow Hamilton

Videos caught my attention last week. I always watch them, but this week I came across a collection I wanted to share with you. They are entertaining, inspiring and clever. Wouldn't it be nice if someone described you like that?

What's the CRTC Trying to Pull?

J. David Ellis | Posted 01.24.2013 | Canada Business
J. David Ellis

Back in the summer of 2010, the CRTC decided to get the public's input online as part of its proceeding on the "obligation to serve." Big mistake. There's a habit that's getting entrenched at the Commission: treating online consultations as a substitute for both educating Canadian consumers and conducting real research.