The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
To cram into a packed subway train, you might never guess this is a country known for its politesse. But People for Good, a coalition formed in 2011 by a collaboration between a media and creative agency, has a simple, albeit grandiose, mandate: to make the world a kinder place, one good deed at a time.
Someone I know showed me Michelle Phan's YouTube video Draw My Life. This is one of the most beautiful short videos I have ever seen. (It has over a millioin views.) Michelle Phan is now famous for her own line of makeup and her makeup artistry tutorial videos. However, in this video, she uses a whiteboard and sketches to tell the story of her early years, which were both happy and sad, especially where the fathers in her life, let the family down.