Nick Cowling
For almost 20 years, Nick has been crafting public relations strategies for clients and advising senior executives on maximizing their communications to deliver direct business results.

As President of Citizen, he’s responsible for providing vision and strategic oversight for a growing client portfolio, including a number of Fortune 500 companies, innovative start-ups and national non-profits.

Prior to Citizen, Nick managed public relations, internal communications, community affairs and the environment portfolio for The Home Depot Canada, where he developed a passion for corporate citizenship, environmental technologies and the power of volunteerism. Having been both the client and the counselor makes Nick's approach (and that of his firm) unique -- designed to make a client's life easier, while delivering results that matter. He has a wide range of industry and sector experience including sustainability, clean technology, financial services, energy, non-profit and retail.

Nick sits on the board of MATCH International Women's Fund

Visit Nick on LinkedIn and on Facebook.

Entries by Nick Cowling

What Drives Millennials To Buy A Car?

(0) Comments | Posted May 27, 2016 | 2:44 PM

The purchase of a car is a significant expense for anyone, especially money-conscious millennials who are saving for the future and entering the phase of their lives with many large purchases ahead. Turns out, millennials are changing the scope of car ownership.

The loss of interest to purchase a...

Read Post

Millennial Foodies Hunger For A Non-Traditional Grocery Experience

(0) Comments | Posted May 19, 2016 | 12:46 PM

Weekends mean catching up on errands, which often include a trip to the local grocery store. While this may have been considered a daunting task in the past, today it's actually a pleasure, especially for millennials.

A grocery trip is the initial step of what will be the outcome...

Read Post

Millennials Need Credit (But Don't Have It)

(2) Comments | Posted April 22, 2016 | 3:08 PM

When in debt, shy away from credit? That may just be the case with millennials.
With the continued rise of student loans, debt isn't new to this generation. According to the 2015 Graduating Student Survey by the Canadian University Survey Consortium, the average student in...

Read Post

Restaurants Can Create A Hashtag-Worthy Reputation

(0) Comments | Posted March 14, 2016 | 12:31 PM

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43% for the...

Read Post

Why Millennials Favour Photo Sharing Over Words

(0) Comments | Posted November 26, 2015 | 2:45 PM

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's...

Read Post

Why Businesses And Millennials Are Streaming

(1) Comments | Posted October 31, 2015 | 12:11 PM

We live in a time where being in the know is vital. Millennials, especially, want to be the first to hear about the latest news, trends, and more, just as much as they want to be the first to spread the word. Social media has enabled people to do so...

Read Post

Why Millennials Love To Splurge On Halloween

(0) Comments | Posted October 26, 2015 | 6:19 PM

Next to New Year's Eve, Halloween is one of the most buzzed-about celebrations, especially on social. One look at Facebook, Twitter, and Instagram on that final day of October, and you are bound to find endless party photos, Halloween posts, tweets, and hash tags. This is particularly seen most amongst...

Read Post

How Millennials Are Shaping the Retail Market

(0) Comments | Posted October 6, 2015 | 9:06 AM

Millennials are arguably the most fashion-conscious of individuals, taking great pride in how they look and dress. When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and...

Read Post

How Educators Can Engage Millennial Minds

(0) Comments | Posted September 21, 2015 | 1:18 PM

Millennials, the generation who are always one step ahead when it comes to knowing what they want and how to get it. They are the generation who value experiences above anything else and it's likely because of how much information they have at their fingertips. I imagine it like a...

Read Post

Think Outside the Cubicle With Coworking

(0) Comments | Posted July 20, 2015 | 1:35 PM

Traditional workplaces are becoming a thing of the past. In the constantly evolving and socially driven society we live in today, the very definition of a workplace has changed. Ask a millennial and you'll be surprised at how they describe their ideal or current workplace. If you're a millennial yourself,...

Read Post

FOMO Is Essential for Brands to Attract Millennials

(0) Comments | Posted June 24, 2015 | 1:31 PM

It is safe to say that all of us, or a good majority, are out to achieve and want the best in everything life has to offer. This is most true for the millennial generation -- a generation driven by the concept of FOMO (fear of missing out). It is...

Read Post

#FOMO: Why Corporations Should Have it

(0) Comments | Posted March 24, 2015 | 5:42 PM

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be similar to "Keeping up with the Joneses," social networks have created drastically different forces and outcomes, giving FOMO a much more influential effect.

Having reviewed a number...

Read Post

5 Brand Communication Strategies for the Holidays

(0) Comments | Posted December 9, 2014 | 6:30 PM

In a sea of black coats, it's the pop of colour that grabs our attention this time of year. Fitting in gets you lost in the crowd. Keep this in mind when you brand for the holidays.

Just as the lights, the decorations, and the overall glow of the...

Read Post

Companies Must Act Responsibly When Using the Power of Suggestion

(1) Comments | Posted November 19, 2014 | 12:44 PM

When we are told over and over again to expect a result from a product or an action, chances are we eventually believe or even expect the outcome. Especially if we hear of a solution to a problem we've been looking to solve.

This is the power of suggestion.


Read Post

Why Teens Fleeing Facebook Shouldn't Surprise Us

(0) Comments | Posted October 30, 2014 | 6:51 PM

In early October, the media lit up with news that teens were fleeing Facebook for other networks like Twitter and Instagram. Chatter that the network no longer gave youth the digital freedom they crave sparked many to investigate further. Has this once student-driven community now become overrun with...

Read Post

The Myth About Online Shopping in Canada

(3) Comments | Posted September 29, 2014 | 1:43 PM

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.

This is something we found to be true...

Read Post

LeBron Can Teach Business Execs a Thing or Two

(0) Comments | Posted July 18, 2014 | 5:17 PM

Turns out you can go home again.

When basketball superstar LeBron James packed his bags and left Cleveland for Miami in 2010, he did more than just burn bridges. Retreating armies have left less destruction in their wake.

His decision to switch teams certainly paid off as he led the...

Read Post

Give Your Customers Techno-Peace

(0) Comments | Posted July 11, 2014 | 5:49 PM

I'm one of the millions of North Americans that gets anxious when my smart phone's battery starts to run low. My heart stops when I misplace my phone and I'm not embarrassed to say that I have experienced the phantom vibration of the phone-addicted. I also love to have the...

Read Post

How Will the New Electronic Speaker's Corner Affect the Mayoral Election?

(0) Comments | Posted April 1, 2014 | 4:32 PM

Humans love telling the world what they think about anything and everything. Hey, it's why I write this blog.

This powerful need to be heard has been fuelling the explosive growth of social media platforms, communications tools that are rapidly and permanently changing the way we interact with each other.

Read Post

What Corporations Can Do For International Women's Day

(0) Comments | Posted March 6, 2014 | 5:18 PM

As the world continues to inch toward the goal of gender equality -- ensuring girls and women enjoy the same rights as men -- something is getting lost in the messaging.

We no longer have to defend the belief in gender equality, at least in what international development experts call...

Read Post