Petra Zebroff
Dr. Petra Zebroff is a relationship counsellor and sex therapist in Vancouver BC and San Francisco. Petra holds a PhD in human sexuality, is board certified by the American College of Sexologists, is registered by the Professional Counselors Association and is trained as a personal coach.

In 1999 Petra founded Libida, the first online magazine and store for heterosexual women, dedicated to enhancing a woman’s experience of sexuality. She has authored over one hundred articles on women’s sexuality, with mentions in the Wall Street Journal, Bust Magazine, AVN Online, San Jose Mercury News, San Francisco Chronicle,, SF Weekly and Mademoiselle.

Petra currently runs a private practice focusing on dating, relationships and sex therapy – helping find, keep and explore the relationships in their lives. You can read her many articles and learn more about her and the work she does on her lively website,

Entries by Petra Zebroff

6 Signs It Is Time To See A Sex Therapist

(0) Comments | Posted November 5, 2015 | 12:35 PM

Does sex feel more like a chore than a joy? Are you worried you are missing what other couples have? Do you sense your partner is dissatisfied?

Every couple struggles with sex at some point in their relationship. Differences in how often you want sex or what type of...

Read Post

Female Desire: The Overworked Pink Pill

(8) Comments | Posted August 20, 2015 | 3:21 PM

After years of intensive lobbying, Flibanserin (now called Addyi) has finally been approved by the FDA as a treatment for low sexual desire in women.

Twice denied due to poor results and serious side effects including fatigue, fainting and nausea, Flibanserin is less than impressive. Working only slightly better...

Read Post

Great Sex Does Not Depend on Penis Size

(5) Comments | Posted April 5, 2015 | 10:48 PM

The pressure is on!

The easy availability of porn, the 50 Shades of Grey phenomenon and the portrayal of unrealistic sex on TV and movies are all upping the ante on what we all should expect in the bedroom. Both men and women are looking for the more passionate...

Read Post

If You Want to Be in Love, You Have to Talk About Sex

(0) Comments | Posted January 16, 2015 | 4:30 PM

A recent article in the NY Times titled To Fall in Love With Anyone, Do This, has made a bit of splash on FB and other social media. Anyone at all interested in "love" seems to know about, or be talking about, these 36 questions designed to create...

Read Post

This One Simple Thing Can Push Your Sexy Quotient Through the Roof

(0) Comments | Posted August 27, 2014 | 12:34 PM

Mouth gaping open, struggling for breath, tears streaming -- yes, this is what laughter looks like. Not what we normally think of as "sexy." And yet laughter (and humour) is believed to exert a powerful effect over how attractive we are to others. Especially for women. That pouty, somber look...

Read Post

Would You Use Google Glass During Sex?

(3) Comments | Posted April 24, 2014 | 11:59 AM

A few days ago Google released Glass, their new wearable computer glasses. This $1,500 gadget can record every minute of a our lives -- including our sex lives. Put on a pair of Glass and capture all the grinding and pounding from your partner's perspective.

But, as comedian Jon...

Read Post

How Sex Toys Help Seniors

(0) Comments | Posted February 20, 2014 | 11:33 AM

Seniors are starting to choose sex over golf or tennis. "Retirement communities and assisted living facilities are becoming like college campuses. They cram a lot of similarly aged people together, and when they do, things naturally happen," reports E.J. Emanuel, in a recent article in the NY...

Read Post

Is This Libido Killer Ruining Your Sex Life?

(0) Comments | Posted January 14, 2014 | 11:13 AM

Leave it to sex to be unique. Most other body functions are fairly straightforward -- they either need to be activated (excited) or suppressed (relaxed) to work properly. But sex is fickle. It requires both -- relaxation to prepare the body for sexual arousal and excitement to plant the seed...

Read Post

Why Sexual Variety Is So Important

(2) Comments | Posted August 12, 2013 | 8:28 AM

When we think of sexual variety we may think of finding a new lover. The sexual charge we get from a new set of lips and unfamiliar body can fuel great sex. But that new partner soon becomes not-so-new, leaving this kind of sexual variety to be more of a...

Read Post

Should I Try Female Ejaculation?

(49) Comments | Posted June 21, 2013 | 12:32 PM

"Should I try to ejaculate?"... many women wonder if they are missing out on this much discussed sex act.

I am of two minds when it comes to recommending female ejaculation. First, I want to scream, "YES, TRY IT!" Anything that encourages you to shake up a staid sexual...

Read Post

Fantasizing About Being Dominated By a Lover? You're Not Alone

(7) Comments | Posted April 22, 2013 | 8:13 AM

"Push me up against a wall and take me."

These are the words that men and women repeated again and again in a recent survey of sexual arousal. In fact when over 15,000 people described what most aroused them, no single fantasy was described more than "being pushed against a...

Read Post

What Alcohol Really Does to Your Sex Life

(141) Comments | Posted January 7, 2013 | 7:09 AM

Is your favorite drink blocking your ability to have an orgasm?

A cocktail or glass of wine can help us to relax and even feel a little sexier. But does it actually result in better sex?

Probably not.

What does alcohol really do to our sex life?

Read Post

What NOT To Learn From Pornography: A Guide For Men

(45) Comments | Posted November 1, 2012 | 2:30 PM

*Please note that this column contains what some could consider graphic sexual language and topics

The Internet has made pornography so easily accessible it is now only a click away. Porn can be an exciting, fun and easy way to get aroused. It can help to inspire you...

Read Post

The Good and Bad Lessons Men Can Learn From Pick-Up Artists

(1) Comments | Posted August 29, 2012 | 12:00 AM

Sex therapists generally cringe at the advice given by pick-up artists. They argue that the less-than-genuine techniques create empty, angst-based relationships. The sex is more about power than pleasure and both parties (including the pick-up artist) are left feeling unfulfilled. As young men read pick-up artist manuals, sex therapists remain...

Read Post