Rachel Thexton
Rachel Thexton enjoys coming up with fresh ideas and creative approaches to storytelling and media relations. Increasingly, Rachel incorporates digital strategy into communications plans and excels at generating coverage for clients in both traditional media outlets and on the most frequented blogs. She has worked in PR for twelve years, and is a graduate of Indiana University’s School of Journalism.

Entries by Rachel Thexton

Opioid Crisis In Canada: Addicts Are Not Having Fun. We Are Simply Trying To Survive.

(37) Comments | Posted March 22, 2017 | 2:41 PM

Time to come out of the shadows, I guess. Something needs to be done to...

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4 Types Of Online Influencers That Brands Hate To Work With

(0) Comments | Posted July 13, 2016 | 2:13 PM

As a PR professional, I have been incorporating social media strategy into our work for several years. From early on, I recognized the value of the online influencer and encouraged clients to communicate with these popular personalities, invite them to events and partner with them on promotions. When an influencer...

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Kanye's Twitter Feud Is A Lesson In What's Off Limits Online

(1) Comments | Posted February 3, 2016 | 10:39 AM

What started as online promotion for his new album Waves soon turned into Kanye West apologizing for his online behaviour and regretting his part in a Twitter feud with fellow rapper Wiz Khalifa.

After posting a tweet teasing his new album name, Waves, rapper Wiz Khalifa responded with tweets questioning...

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The Rise Of The Online Influencer

(1) Comments | Posted November 5, 2015 | 5:47 PM

Public relations has always involved communicating with reputable third-party journalists, who can present news and information about a product, service or business to their audiences.

In 2003, when I first started in PR, media was the main focus of our communication. Reporters were trusted, unbiased experts in presenting balanced news...

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My Mom Had Privilege But No Mental Health Treatment

(26) Comments | Posted October 9, 2014 | 5:14 PM

My mom is a beautiful, kind and vivacious woman. As a mother of three, she fills her days with volunteer work, fitness, enjoying her pets and taking care of family. For the past 10 years, she has lived in the family home in West Vancouver with the privilege of enjoying...

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Bloggers And PR: How To Plan The Perfect Date

(5) Comments | Posted May 17, 2014 | 12:58 AM

2014-05-13-RachelandRebecca.jpgAs a public relations professional at Dunn PR, I reach out to B.C.'s media and blogging community on a daily basis. My interest in bloggers started years ago when I was amazed by the influence and following these writers and...

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Ni Hao! Speaking Chinese In Your PR Campaign

(0) Comments | Posted March 19, 2014 | 5:14 PM

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. If you're only communicating via traditional Chinese media like Sing Tao and Fairchild TV, you're also missing an ever-growing list of magazines and blogs. And if you don't have a team member or members...

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Canucks Coach Tortorella's PR Grade

(3) Comments | Posted October 23, 2013 | 6:42 PM

In a top NHL hockey market, there is nothing a Vancouver Canucks player or coach does on or off the ice that goes unnoticed by the city's sports media. Unlike many American markets, Vancouver's NHL team makes front-page news and if the team is not winning, the coach is faced...

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PR? What's That Again?

(0) Comments | Posted July 11, 2013 | 11:03 AM

Confusion about the role of a PR professional is nothing new. Some wonder how exactly we help our clients communicate and what it really takes to secure media coverage.

Recently, I was asked to provide a PR 101 workshop to SFU communications students. An assignment...

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