Rachel Thexton
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Rachel Thexton enjoys coming up with fresh ideas and creative approaches to storytelling and media relations. Increasingly, Rachel incorporates digital strategy into communications plans and excels at generating coverage for clients in both traditional media outlets and on the most frequented blogs. She has worked in PR for nine years, and is a graduate of Indiana University’s School of Journalism.

Entries by Rachel Thexton

Bloggers And PR: How To Plan The Perfect Date

(5) Comments | Posted May 17, 2014 | 12:58 AM

2014-05-13-RachelandRebecca.jpgAs a public relations professional at Dunn PR, I reach out to B.C.'s media and blogging community on a daily basis. My interest in bloggers started years ago when I was amazed by the influence and following these writers and...

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Ni Hao! Speaking Chinese In Your PR Campaign

(0) Comments | Posted March 19, 2014 | 5:14 PM

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. If you're only communicating via traditional Chinese media like Sing Tao and Fairchild TV, you're also missing an ever-growing list of magazines and blogs. And if you don't have a team member or members...

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Canucks Coach Tortorella's PR Grade

(3) Comments | Posted October 23, 2013 | 6:42 PM

In a top NHL hockey market, there is nothing a Vancouver Canucks player or coach does on or off the ice that goes unnoticed by the city's sports media. Unlike many American markets, Vancouver's NHL team makes front-page news and if the team is not winning, the coach is faced...

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PR? What's That Again?

(0) Comments | Posted July 11, 2013 | 11:03 AM

Confusion about the role of a PR professional is nothing new. Some wonder how exactly we help our clients communicate and what it really takes to secure media coverage.

Recently, I was asked to provide a PR 101 workshop to SFU communications students. An assignment...

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