By: Andrea Lo
With a mission statement upholding the label's intention of celebrating faith in our diverse world, TeamIMANI is a refreshing concept brand that is fast taking over the fashion world by storm.
Established in July 2011 by pro footballer, Papa Agyemang, and backed by an enthusiastic team of young talents, the London-based brand is already gaining international recognition across Europe, the U.S., Africa and the East Asia.
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IMANI, meaning faith in Swahili, is an aspiring global apparel brand that seeks to "bring the idea of faith as a desirable product in multi-faith, multi-cultural, multi-ethnic and multi-national ways."
TeamIMANI currently features apparel for men and women, as well as a junior line, a sports collection, and accessories. The spring/summer 2012 line, in particular, consists of casual attire including tracksuits, as well as an array of T-shirts.
With the TeamIMANI logo emblazoned across each and every one of the pieces, they also feature a variety of such innovative slogans as Keep the Imani, Let Them Talk, and I Belong to Jesus, to name a few.
The casual aesthetic of the TeamIMANI brand has proved to be a hit with such prominent sporting figures as former Sunderland star Asamoah Gyan, who is currently enjoying a luxurious loan spell in the UEA playing for Al Ain, as well as his Ghanaian compatriot Rabiu Mohammed, who plays for Evian Thonon Gaillard in France.
Meanwhile, Japanese rising football star Ryo Miyachi, who is currently on loan to the Bolton Wanderers from Arsenal, has also been spotted with a "Keep the Imani" T-shirt.
With a team of talented designers fronting their campaigns and having already created a buzz through extensive promoting in social media, TeamIMANI is definitely the next big thing to look out for.
For more information, see TeamIMANI's official website: http://www.teamimani.co.uk
Photography courtesy of Papa Agyemang and TeamIMANI.co.uk