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Playful Style at Tramando Casa Matriz

Posted: 04/ 3/2012 3:14 pm

By: Sophie Lloyd

Buenos Aires is home to a bevy of unique boutiques, but if there's one that stands apart from the fashion pack, it's Tramando Casa Matriz.

The best way to describe luxury Argentine brand Tramando would be, in designer Martín Churba's own words, "ludic chic." And Tramando's flagship boutique or "Casa Matriz" is as playfully stylish as the clothing itself. Sitting on a leafy street in Buenos Aires's ritzy Recoleta neighbourhood, the modern, spacious boutique resides in an old French mansion complete with a secret garden out the back. The converted space combines art with fashion and features the label's much sought after ready-to-wear collections alongside cutting-edge art installations.

Buenos Aires-based designer and founder Martín Churba first discovered his passion for textiles in 1993 at an experimental textiles studio in Buenos Aires. He started out working with famed Argentine designer Jessica Trosman on the namesake label Trosman Churba before launching his own brand Tramando in 2003.

The name Tramando translates as "weaving" and Churba likes to play around with textiles, colours and prints in his womenswear collections, pushing the boundaries with experimental weaving, futuristic prints and complex fabric treatments for a look that is avant garde chic. Think statement pieces with a rock chic edge.

Check them out here: www.tramando.com


Photography courtesy of Tramando Casa Matriz

 

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