Rana Florida
As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research, and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson— to name just a few. She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute, and The Knight Foundation.

Well known as a writer on business and leadership—for Fast Company, Inc.com, and the Huffington Post—Rana has also served as a guest business analyst on The Today Show and MSNBC’s The Cycle, has been a Fox News contributor for several years, and has been featured in the Business section of The New York Times and in interviews for the Wall Street Journal, Market Watch, CNN, The Globe and Mail, and other major media outlets.

Her one-on-one high profile interviews have covered notables—from President Bill Clinton and First Lady Michelle Obama to tennis great Andre Agassi and NBA owner (and TV star) Mark Cuban, from chefs Jean-Georges Vongerichten and Mario Batali to singer Nelly Furtado and fashion designer Tory Burch, from the United Nations Director of Girl Up to world renowned architects Peter Marino and Zaha Hadid—and many more.

The thought-provoking chronicler of Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design, Rana is particularly interested in the public-private intersection, and today serves as Juror on Design for Marketing Magazine Awards and Director of the FIU-Miami Creative City Initiative, a collaboration demonstrating how creativity, culture, and design can drive a regional economy.

She is also heavily involved in philanthropic work. She is currently an appointed member of the United Nations Global Network on Digital Technologies and Sustainable Urbanization for UN Habitat and serves on the board of directors for the Olympics Committee, Canadian Freestyle Ski Association. She also continues to work with the Design-Exchange and Girls E Mentorship. She previously lent her expertise to the boards of the Toronto Symphony Orchestra, Airports Council International in Washington, D.C., the Council for International Visitors, the The Founders Junior Council of the Detroit Institute of Arts, and the Isabella Blow Foundation.

Rana’s corporate board work includes board member for the online retailer Shop.ca, juror for the Marketing Magazine Awards in Design and Chair of the Travel & Leisure Rebel Awards, Le Miami.
Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary (McGraw Hill, 2013) was a ‘Business Best Seller,’ by Tattered Cover, the largest independent bookstore retailer in the U.S. and The Globe and Mail, Editor’s Pick.

Entries by Rana Florida

Creative Spaces: The World's Coolest Pools

(2) Comments | Posted June 19, 2012 | 12:21 PM

Tomorrow marks the first day of summer in the Northern Hemisphere, the longest day of the year. The sun is at its maximum elevation, and that means many of us long to be poolside. Whether we use them to relax, exercise, entertain or simply recharge, pools have long been the...

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Your Start-Up Life: When Is it Time to Fire Someone?

(16) Comments | Posted May 10, 2012 | 9:55 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Creative Spaces: Schools That Don't Suck!

(10) Comments | Posted April 24, 2012 | 11:45 AM

I hated school! There, I said it. My husband is a professor and several of my family members are elementary and high school teachers. Teaching is a profession that I highly admire; our educators' endless dedication, passion and motivation are amazing and inspiring. But our schools themselves are a different...

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Creative Spaces: Stadiums that Could Teach the Super Bowl a Few Tricks

(4) Comments | Posted January 30, 2012 | 11:03 AM

Most people will be tuning into Super Bowl on February 5 to watch the game (or maybe to scrutinize the ads or enjoy the halftime show). I will be checking out the stadium.

Having lived in the Midwest, the East Coast, the north, and the south, I am always...

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Creative Spaces: Where to Find Inspiration

(0) Comments | Posted January 17, 2012 | 8:08 AM

My last Creative Spaces post featured 4th places those blended venues that are neither home nor office, but places where busy creative workers can alight to connect, exchange ideas, meet, and get some work done.

I made the point that most corporations have yet...

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Creative Spaces: The Need for Space Outside the Office

(3) Comments | Posted January 4, 2012 | 4:12 PM

I've had a very colourful career path. From TV, radio, news, and music labels, to zoos, aquariums, and even a circus to one of the world's largest airport developers in the traditional corporate world. As different as all these jobs were, they had one...

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Creative Spaces: New Lives for Abandoned Buildings

(4) Comments | Posted December 12, 2011 | 9:06 AM

My husband, Richard Florida and I were recently in Maastricht, The Netherlands to attend a conference on sustainable buildings and adaptive resuse. The region is awash in abandoned buildings, including manufacturing plants, schools and churches. Some of them were victims of the financial crisis; others could no...

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Creative Spaces: Miami

(0) Comments | Posted November 28, 2011 | 12:31 AM

My series Creative Spaces, which started out with homes of all shapes and sizes, is now expanding into cities. For the first time in human history more than 50 per cent of the world's population lives in cities -- that's more than three billion people, and it's growing...

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Creative Spaces: Airports Don't Need to Be Sheer Misery

(2) Comments | Posted November 14, 2011 | 12:37 AM

While Canadians celebrated Thanksgiving on Columbus day, Americans are just gearing up for this annual feasting ritual. We all know what that means -- one of the busiest travel days of the year is quickly approaching and many of us will face long waits in airports.


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Why Is Shopping Online in Canada So Difficult?

(43) Comments | Posted October 24, 2011 | 12:40 AM

I hate shopping! I hate everything about it. The traffic, the parking, the lines, the loud music that's deliberately programmed to make customers move faster and buy more, the slow clerks, all the unnecessary tissue paper and packaging. On those rare occasions when I'm forced to enter a department store,...

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