Rana Florida
Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Converse, Starwood, Audi, Cirque du Soleil, Kraft, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few. She is Director of the FIU, Miami Creativity Initiative a multidisciplinary collaboration of design, creativity, architecture, fashion, innovation, and arts to economic development.

Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, the world’s largest airport developer, where she led all marketing, advertising and communication efforts.

Rana has appeared as an expert on The Today Show and MSNBC and was featured on the front business page of The New York Times and she has been interviewed by CNN, The Wall Street Journal, The Globe and Mail and several others. She writes on business and leadership for Fast Company the Huffington Post and Inc.com She has interviewed President Bill Clinton, First Lady Michelle Obama, sports great Andre Agassi, chef Jeans-George, Grammy award winning singer Nelly Furtado, architect Peter Marino, Governor O’Malley, fashion designer Tory Burch, ABC’s Shark Tank Mark Cuban, celebrity chef Mario Batali, CEO of Zappos Tony Hsieh, architect Zaha Hadid, author Dan Pink, CNN anchor Ali Velshi and several others.

Rana is the author of the best-seller Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

Previously, Rana wrote Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design. For almost a decade, Rana was an internationally syndicated advice columnist with her three sisters in major daily newspapers and a regular Fox News contributor for several years.

Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy having served as a board member for the Toronto Symphony Orchestra, a co-chair for the Design Exchange, and an Ambassador on the CAFA board, which celebrates emerging talent in the arts and fashion, and a Program Advisor for Girls E-Mentorship, whose vision is to bridge the social divide between at-risk girls and high-achieving women to motivate the next generation of leaders. She serves on the Isabella Blow Foundation Event Committee, which supports aspiring art and fashion students. As CEO of, the Creative Class group, the team supports the United Nations including the UN Habitat, the United Nations Economic and Social Council (ECOSOC) and Girl Up, as well as numerous charitable organizations. She is also currently an advisory board member for the online retailer Shop.ca.

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Rana Florida is the author of the best-selling book Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

Entries by Rana Florida

Creative Spaces: The World's Coolest Pools

(2) Comments | Posted June 19, 2012 | 12:21 PM

Tomorrow marks the first day of summer in the Northern Hemisphere, the longest day of the year. The sun is at its maximum elevation, and that means many of us long to be poolside. Whether we use them to relax, exercise, entertain or simply recharge, pools have long been the...

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Your Start-Up Life: When Is it Time to Fire Someone?

(16) Comments | Posted May 10, 2012 | 9:55 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Creative Spaces: Schools That Don't Suck!

(10) Comments | Posted April 24, 2012 | 11:45 AM

I hated school! There, I said it. My husband is a professor and several of my family members are elementary and high school teachers. Teaching is a profession that I highly admire; our educators' endless dedication, passion and motivation are amazing and inspiring. But our schools themselves are a different...

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Creative Spaces: Stadiums that Could Teach the Super Bowl a Few Tricks

(4) Comments | Posted January 30, 2012 | 11:03 AM

Most people will be tuning into Super Bowl on February 5 to watch the game (or maybe to scrutinize the ads or enjoy the halftime show). I will be checking out the stadium.

Having lived in the Midwest, the East Coast, the north, and the south, I am always...

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Creative Spaces: Where to Find Inspiration

(0) Comments | Posted January 17, 2012 | 8:08 AM

My last Creative Spaces post featured 4th places those blended venues that are neither home nor office, but places where busy creative workers can alight to connect, exchange ideas, meet, and get some work done.

I made the point that most corporations have yet...

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Creative Spaces: The Need for Space Outside the Office

(3) Comments | Posted January 4, 2012 | 4:12 PM

I've had a very colourful career path. From TV, radio, news, and music labels, to zoos, aquariums, and even a circus to one of the world's largest airport developers in the traditional corporate world. As different as all these jobs were, they had one...

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Creative Spaces: New Lives for Abandoned Buildings

(4) Comments | Posted December 12, 2011 | 9:06 AM

My husband, Richard Florida and I were recently in Maastricht, The Netherlands to attend a conference on sustainable buildings and adaptive resuse. The region is awash in abandoned buildings, including manufacturing plants, schools and churches. Some of them were victims of the financial crisis; others could no...

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Creative Spaces: Miami

(0) Comments | Posted November 28, 2011 | 12:31 AM

My series Creative Spaces, which started out with homes of all shapes and sizes, is now expanding into cities. For the first time in human history more than 50 per cent of the world's population lives in cities -- that's more than three billion people, and it's growing...

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Creative Spaces: Airports Don't Need to Be Sheer Misery

(2) Comments | Posted November 14, 2011 | 12:37 AM

While Canadians celebrated Thanksgiving on Columbus day, Americans are just gearing up for this annual feasting ritual. We all know what that means -- one of the busiest travel days of the year is quickly approaching and many of us will face long waits in airports.


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Why Is Shopping Online in Canada So Difficult?

(43) Comments | Posted October 24, 2011 | 12:40 AM

I hate shopping! I hate everything about it. The traffic, the parking, the lines, the loud music that's deliberately programmed to make customers move faster and buy more, the slow clerks, all the unnecessary tissue paper and packaging. On those rare occasions when I'm forced to enter a department store,...

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