Robert Waite
Robert Waite is one of North America’s foremost experts in the fields of communications and stakeholder relations. Mr. Waite is a professor at Seneca College and serves as Managing Director of Waite + Co., a firm specializing in communications strategy and advice with offices in Toronto, Ottawa and Boston. He has led, modernized and transformed communications, government relations, marketing, donations, sponsorship, CSR and investor relations functions at companies as diverse as IBM, Ford, CAE, CIBC and Canada Post Corporation.

He is also a widely published travel writer.

Earlier in his career Mr. Waite served as Press Secretary to Senator Edward W. Brooke of Massachusetts and Senator Bob Dole of Kansas. While working for Senator Dole he wrote the speech nominating George H.W. Bush for vice-president of the United States, delivered at the Republican National Convention in Detroit.

Mr. Waite served as Vice President, Public Affairs at the Export-Import Bank of the United States during the Reagan Administration. Prior to entering government service, Mr. Waite was an award-winning journalist and writer, including three New England Journalism Association best columnist awards. He served as national political correspondent for Pacific New Service (PNS), covering the 1976 Democratic and Republican presidential primaries and the general election. He subsequently was assigned as PNS’ East European correspondent, based in Warsaw, Poland.

Mr. Waite continues to write and publish on topics of business leadership, politics and education and also delivers speeches and lectures to academic and general audiences.

Mr. Waite is Chair of the Canadian Stamp Advisory Committee; a Trustee of Hebron Academy; and is a Fellow of the Royal Canadian Geographic Society.

He is past Chair of the Ottawa Liaison Committee of the Canadian Chamber of Commerce; past Chair of the CIBC YouthVision Scholarship Committee; served on two United Way of Greater Toronto campaign cabinets (1993 and 2002); past Treasurer of the Canadian Science Writers Association; a past Board member of the Canadian Council for Aboriginal Business; past member of the Senate Press Secretaries Association; past member of the Parents Advisory Committee at Carleton College (2010 -13) and the Parents Advisory Committee at UCLA (2012-14); and served as Employer Representative at the International Labor Organization (ILO) in Geneva, Switzerland (1982).

Born in Boston, Massachusetts, Mr. Waite received his undergraduate education at the University of Wisconsin in Madison, where he majored in European social history. He holds certificates in Corporate Social Responsibility (University of Toronto, 2009); Theory and Practice of Investor Relations (University of Michigan, 1995); and Marketing (Haas School of Business, University of California at Berkeley, 1989).

Mr. Waite holds dual Canadian – U.S. citizenship.

Entries by Robert Waite

Why Can't Canadian Expats Vote Forever (Like Americans)?

(87) Comments | Posted October 11, 2016 | 12:06 PM

I have lived in Canada for 30 years and have never missed a U.S. election.

Indeed, I have already voted this year, casting my ballot electronically in the town of Ipswich, Massachusetts, from my home computer keyboard in Ottawa, Ontario.

Until recently the process was much more cumbersome -- your...

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Using Humour In Speeches Is Often No Laughing Matter

(1) Comments | Posted September 22, 2016 | 6:31 AM

It is often said that people fear public speaking more than death - which once prompted Jerry Seinfeld to quip that most individuals would apparently prefer lying in a casket... to standing over it, delivering a eulogy.

Given a choice, it is doubtful that you would actually...

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Sunny Ways And Sunny Days May Soon Darken For Justin Trudeau

(176) Comments | Posted September 6, 2016 | 10:17 AM

There is no other way to describe it -- Justin Trudeau has been a public relations superstar from the very moment he took office as prime minister almost a year ago.

As one who teaches a graduate course in public relations (and has been a PR practitioner for more than...

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Tragically Hip Stamp Confirms Gord Downie's A National Treasure

(0) Comments | Posted August 18, 2016 | 3:04 PM

For more than a century, Canada Post, as a matter of policy, did not depict living individuals on its postage stamps.

The one exception was the U.K.'s reigning monarch of the day -- HRM Queen Elizabeth -- for all of this century and for much of last.

Canada Post did...

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Toronto Maple Leaf Fans, Be Careful What You Wish For

(3) Comments | Posted June 20, 2016 | 4:48 PM

The stars seem to be aligning for the Toronto Maple Leafs as they head into their 100th anniversary season.

The team won the NHL lottery and will have the first draft pick on Friday. In coach Mike Babcock, GM Lou Lamoriello and President Brendan Shanahan they have arguably...

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A Spur-Of-The-Moment Decision Turned Me Canadian

(7) Comments | Posted May 27, 2016 | 11:10 AM

Exactly 30 years ago I made a decision that changed my life forever. And I did it without giving it much thought.

I was working in Ford Motor Company's Washington, D.C., public affairs office. My boss was legendary journalist (and erstwhile presidential press secretary) Jerry terHorst.


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Honouring Star Trek's Canadian Connections, 50 Years Later

(3) Comments | Posted April 25, 2016 | 12:10 PM

chris doohan stamp

Imagine having the set of the original Star Trek series as your own private playground as an eight- or nine-year-old.

Chris Doohan, son of the late James Doohan -- better known as Montgomery "Scotty" Scott, chief engineer on the Starship Enterprise --...

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The Day Canada's Parliament Went Up In Flames

(0) Comments | Posted January 29, 2016 | 3:50 PM

Imagine this page from American history:

At a time of World War, Congress is in full debate on a cold and windy February evening. A note is handed to the Speaker of the House, leading him to pound his gavel and call his fellow representatives to immediate order.

"We must...

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'Green Banana' Dilemma: Should Seniors Curtail Purchases?

(2) Comments | Posted January 12, 2016 | 2:26 PM

Recently I needed to renew my Canadian passport. To my surprise, I was given a choice: Renew for five years (Canada's customary period) for $120, or for ten years for $160.

Canada, I realized, had decided to follow the U.S. practice of granting ten-year passports. But, being Canada...

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Will Canada Be Awash With Americans If Trump Becomes President?

(124) Comments | Posted December 18, 2015 | 12:43 PM

It happens every four years.

The United States holds a presidential election -- and many of its citizens claim they will move to Canada if one of the contenders is elected.

This year, with the advent of people like Donald Trump and Ted Cruz on the right (and Democrats Bernie...

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Canada Post Should Retain CEO Deepak Chopra

(19) Comments | Posted December 14, 2015 | 2:42 PM

Normally at this time of year Canada Post volunteers -- referred to as "elves" -- are busily preparing responses to letters to Santa. Hundreds of thousands arrive at the HO-HO-HO postal code -- and the turnaround time is tight.

But this December a particularly abrupt letter arrived at Canada Post's...

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How to Finance Your Bucket-List Vacation Before You Kick the Bucket

(1) Comments | Posted June 5, 2014 | 8:46 AM

When you are in the wealth-creation phase of life, discipline is critical. You may secretly lust after an F-Type Jaguar, but prudence prevails and you select a Ford Fusion or Toyota Camry, knowing that the 70 grand or so you are saving can instead be plowed into an investment that...

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Dreading the End of Winter? Try a Trip to Antarctica!

(0) Comments | Posted March 19, 2014 | 9:34 AM

Love winter? Does the sight of a crocus poking out of the snow fill you with dread? Is there a tear welling up in the corner of your eye each year as you pack away your ski parka, Sorrel boots and long-johns?

In short, do you view summer as...

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The Next Nobel Peace Prize Should Go to a Dog

(1) Comments | Posted October 14, 2013 | 10:53 PM

The Nobel Peace Prize Committee has veered away from bestowing the honour on individuals, instead awarding the prize to organizations, most recently the Organization for the Prohibition of Chemical Weapons (and before that, the European Union).

Which is all fine -- naming individuals can admittedly be fraught with difficulty and...

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How America's Return to Community Banks is Bad News for Canada's TD and BMO

(3) Comments | Posted October 8, 2013 | 5:42 PM

After a long stretch of consolidation and foreign encroachment, the U.S. is showing early signs of a possible return to community banks. That could have serious implications for two of Canada's largest financial institutions, TD and Bank of Montreal, which have invested heavily in the U.S. retail banking sector. TD...

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When it Comes to Speed Traps, New York Is the New Georgia

(2) Comments | Posted July 30, 2013 | 4:17 PM

Long Lake, NY -- Highway robbery is well and alive in rural upstate New York. And the target seems to be out-of-state drivers, particularly Canadians.

At least that's the conclusion I've reached after my Ontario-plated car was recently stopped by the New York State Police -- along with a...

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Did Sitting Bull Die For Canada's Sins?

(3) Comments | Posted July 22, 2013 | 6:30 PM

Little Bighorn, MT -- Some say George Custer died for the White Man's sins. What I hadn't heard before was that Sitting Bull, the great Hunkpapa Lakota Sioux chief and author of victory at the Battle of the Little Bighorn, had later died because of Canada's sins. Yet this seemed...

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Could Pipelines Have Prevented Quebec's Tragedy?

(175) Comments | Posted July 7, 2013 | 8:47 PM

This weekend's tragic rail disaster in Lac Megantic, Quebec, should serve as a reminder that there is no completely safe method of transporting oil, gas and other volatile substances. There are just magnitudes of risk.

Research consistently indicates that rail is statistically safer than tanker truck; pipeline is...

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Are Canadians Actually Bad Tippers?

(126) Comments | Posted July 3, 2013 | 12:25 PM

Ever been to a restaurant where the cuisine was fabulous, but the service was almost comically inept? Of course you have! My spouse and I had just such an experience recently while dining with an American couple, old dear friends, at the Weekapaug Inn on Rhode Island's shore.


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Do We Need A Canadian Mount Rushmore?

(12) Comments | Posted June 10, 2013 | 11:50 AM

Keystone, SD -- As I stare up at Mount Rushmore and the much larger-than-life visages of Washington, Jefferson, Lincoln and Roosevelt, I can't help but wonder why Americans can get away with this kind of megalomania, while we in Canada seem to be resigned to making do with the Wawa...

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