Sara M. Grimes
Dr. Sara M. Grimes is a professor with the Faculty of Information at the University of Toronto. She teaches and researches in the areas of children’s digital games, media, literature and culture. She has presented and published work analyzing various facets of children’s digital culture, the technologization of play, as well as the legal and ethical dimensions of online advertising and transmedia marketing strategies targeting children. Her current research explores children's DIY media, in collaboration with a team of leading industry and academic experts in children's media production and research. She is also writing a book that examines key trends and emerging issues in children's online games, to be published with the University of Toronto Press.

Entries by Sara M. Grimes

When it Comes to Gendered Toys, the Pink Aisle Is Still Alive and Well

(1) Comments | Posted December 13, 2013 | 9:15 AM

Stanford engineer Debbie Sterling's building toy for girls, GoldieBlox, has attracted an impressive amount of news coverage and discussion this past year -- both as the object of gushing praise and as the subject of heated controversy. While the most recent media flurry has focused on the toy...

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