outh lends itself to a heavier, more dramatic and sparkly eye, but the average mother that wants to learn how to do it for a night out, does not want to look like an overgrown Avril Lavigne with a messy-looking eye! There are lots of older women that still want to look trendy, but can't pull off that dark and glittery look.
As the owner of a womenswear brand one of the most important decisions I have to make is the choice of model for our marketing campaigns. Aside from the ethics of our brand, as a woman, I am forever conscious of not wanting to present unrealistic body images.
I have been asked by many guys what the trends for men are this season, plus how can they look and feel their best. To find out the hottest looks for men, I spoke with the experts and they shared their advice on finding the best fit and clothing to suit your lifestyle.
100 Days of Makeup (#100daysofmakeup) is an Instagram challenge designed for makeup artists to showcase their skills. The goal may sound simple but artists must post interesting and creative makeup pictures or videos for 100 consecutive days.
There is nothing I love more than a complete makeover. It is wonderful when a person can venture out of their comfort zone and try something new. Recently, I was fortunate enough to be a part of a fall makeover for a busy, hard-working mom. I also spoke with several style experts on makeup, haircuts, hair colour and the hottest fashion looks for fall.
If you don't know where to begin (rookie status), I've created five tips that will hopefully make you feel less overwhelmed, help curate which pieces to splurge on and which to leave behind and give you an idea on how to put an outfit together that looks like you spent way more than you actually did. Don't worry, it will be our little secret.
Are you a makeup hoarder? If you like makeup and have even done a little bit of experimenting, then you probably are! The thing about makeup is that often we buy things at the suggestion of others, from the sales person at a local beauty counter, or even on a whim online. Then we get it home and don't know what to do with it, or it looks different when we apply it ourselves.
For Beverly Johnson, New York Fashion Week is, at the risk of making a person sound older than they are, old hat to a superstar model who, at 62, can easily pass for 39.
LeiLani Kopp is a paramedical makeup artist and cosmetics manufacturer who, through countless hours of volunteer work with cancer patients and burn victims, shows that beauty is definitely more than skin deep. Her business, Sweet LeiLani Cosmetics, subsidizes the volunteer work that makes a difference in the lives of those who have been through incredibly difficult experiences.
With Londoner Mariah Idrissi featured in a hijab on the H&M 'close the loop' recycling campaign video, it seems that everyone wants the Muslim fashionistas. Marketers have woken up to Ramadan as a potential parallel to Christmas - another festival that can be commercialised once brands realise that Muslim women often buy new clothes to wear or to gift at holiday time.
I once dedicated a solid 45 minutes each morning to my beauty routine, and that was a problem. So when I finally cut my embarrassingly elaborate skin-care routine down to ten minutes this summer, it was a point of pride. My goal: perfect, luminous skin.
Color plays a major role in our lives by the way it influences our moods and emotions. You wouldn't think that a color can make you feel secure or make you feel un-easy, but it can. When you choose to use a color or avoid it, that action can reveal much about your personality.
With the weather changing and the days getting cooler, our skincare should change too. To find out the latest tips on skincare, I spoke with Charmaine Cooper Education Manager, Dermalogica Canada. Charmaine shared with me the top tips for fall skincare and the best tips for mature skin.
Sarah Jane Adams has 40,000 followers on Instagram. She is the wandering gypsy I think we all want to be.
If you've ever run your fingers through your hair and thought to yourself, "Gosh, my hair feels different than it did when I was a kid...or in high school...or even college," you are not alone.
As much as we'd like to be the one who goes all out for Halloween -- full face paint, crazy costume, the works -- we just aren't. We'd rather take the holiday as an opportunity to switch up our standard beauty look and pay tribute to our favorite beauty icons.