The Future of Media Is Beyond The Screen
Mitch Joel
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Posted 04.21.2013
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Canada Business
Read More:
Airplay,
Connected Appliances,
Wearable Technology,
3D Printing,
Apple TV,
Robotics,
Digital Media,
3D Printer,
Digital Advertising,
Screenless Media,
Digital Ads,
The Future of Media,
Canada Business News
The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
