The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
Two words: Apocalypse Preparedness. It's on the minds of the citizens of the Western World and is stimulating this Leftist-Libertarianism. Simply put, when the world goes to shit and it's every person for themselves, those with a cold-storage full of preserves and an equipped workshop that can repair radios and shotguns will be more likely to survive.