I'm enthusiastic about the bright future that is ahead if we can continue to foster and encourage governments, business leaders and young students to look beyond the limits to make the impossible, possible. I find myself wondering what it will take to win in this Third Industrial Revolution, and I keep coming back to our youth, these students whose brilliant minds know no limits. Are we doing enough to encourage and inspire them? Are we finding the right venues to foster innovation and commercialization of the best ideas in Canada, or will we retain our role as an exporter of raw goods, rather than an information economy of the future?

Even now 3D printers can create a wide range of products the major challenge lies in making those technologies realistically affordable for consumers. When free is an option for all consumer goods it will have a greater disruptive impact than anything since, at least, the industrial revolution.

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.