Aaron Binder


When Advertisements Get it Way, Way Wrong

The portrayal of gender tropes in advertisements has been a bastion of laziness for bad marketers decades running. At its best there have been a few exceptional commercials that have managed to reinvent the conversation, at worst, most of these (often big-spend) commercials are muddled with lowest common denominator assumptions and D-rate jokes.
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Nuit Blanche: Toronto's Culture Juggernaut

With events on all six habitable continents and 24 cities participating in Nuit Blanche events across 2013, Toronto's edition is North America's largest, boasting over one million visitors in 2012. That number is expected to continue growing in 2013 and beyond as the event gains more traction with Toronto and its neighbouring cities.