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This isn't the first time Abercrombie & Fitch has come under fire for its "look policy."
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The brand seems to have done something right this time.
Abercrombie & Fitch has been peddling billboards of apparently-naked men for decades and it seemed to work okay. American Apparel shocked and titillated with its early campaigns: using sex appeal to sell such sundry basics as t-shirts and socks. My theory? BAD sex doesn't sell. And this is one similarity between the porn and fashion industries.
There have been a lot of comparisons made over the last week or so between Abercrombie & Fitch founder, Mike "We only like the cool kids" Jeffries and Lululemon founder, Chip "Our designs aren't flawed, your bodies are" Wilson. But there's one big difference between these two clothing moguls
Lululemon founder, Chip Wilson, recently said that the problem with his company's yoga pants is really a problem with some women's bodies. It appears they believe that plus-sized women don't engage in yoga, and what's more, they shouldn't deserve to. Why? Because their bodies don't work with Lululemon's vision of what someone engaging in yoga should look like.
Don't mess with Taylor Swift fans! Abercrombie & Fitch learned just how powerful "Swifties" were when they were forced to pull a t-shirt mocking Swift after fans complained that it was insulting the c...
Abercrombie & Fitch, get ready for another hailstorm aimed your way. After being lambasted for refusing to stock larger sizes for women in their stores (and apologizing not once, but twice) and gettin...
Abercrombie & Fitch is apologizing... again. After setting off a firestorm of controversy for refusing to stock women's sizes XL and XXL in their stores and the resurfacing of CEO Mike Jeffries' infla...
I feel sorry for Abercrombie & Fitch CEO Mike Jeffries. All he did was say out loud what the vast majority of clothing lines already seem to be thinking and practicing. We can, and should, help young people to realize that there are many profound satisfactions to be had in life that do not rely on achieving a certain appearance or level of popularity (a fact that becomes comfortingly obvious as we age, yet is often difficult to grasp in high school). But we shouldn't blame A&F for being honest enough to articulate an omnipresent elitist marketing strategy no one else wants to own up to. We are, after all, the ones that make such strategies pay off.
American retailer Abercrombie & Fitch does not stock sizes XL or XXL for women in their stores because they don't want larger women wearing their clothes. In complete contrast to competitors such as H...
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