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Adam Lashinsky

Is Apple's Culture of Secrecy a Liability? Five Ways to Transparency

David Gebler | Posted 11.19.2012 | Canada Business
David Gebler

Many industry experts speculate whether CEO Tim Cook can equal Jobs in taking Apple into the future. But maybe that's the wrong topic to be mulling over. The real issue seems to be whether Apple's high-performing but secrecy-riddled culture needs an overhaul. Here's how Apple can get the transparency it desperately needs.