I have said it before and I'll say it again: I cannot stand this type of advertising and labeling---it is misleading. Why is it misleading, you ask? Because there is no GMO wheat on the market or in our food chain and food labels should not confuse a customer.
I could get vicious, but I always remember that our words can heal and be life-giving or they can be hurtful weapons -- so I strive to abide my the former. Fighting fire with fire just doesn't get anyone anywhere and if the naysayers keep coming at me with negativity, in the end it makes them look disrespectful.