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I've noticed that sometimes, people on a date are miserable but feel compelled to stay until the logical conclusion of the activity, whether it's coffee, a meal or drinks. They don't realize that they're free to end the date at any point if they're not feeling it or if they're not having a good time.
A first date can be awkward or enjoyable, exciting or boring, amazing or excruciatingly painful. People are simultaneously putting themselves forward and sizing each other up with everything leading toward the one important decision they need to make: whether or not to have a second date.
When your partner says "I love you" too early in the relationship, it's often because he or she is feeling insecure themselves or in the relationship, or more likely both. But if you don't oblige with the return "I love you," it makes the other person feel even more insecure. But that's no excuse to lie.