Timing is everything in B.C. politics. And wouldn't you know, it's also the essence of thousands of Bollywood films. A chance meeting that develops into forbidden love? Bollywood. The moment the evil uncle clunks granny on the head and makes off with the family fortune, leaving the heroine a pauper? Bollywood. But who thought India's prolific Hindi film industry would be at the centre of a dramatic saga of its own, playing out on location over the next five months across British Columbia's political soundstage?
The B.C. premier announced this week Metro Vancouver will host the Times of India Film Awards. Reactions within the South Asian community are mixed; some are touting it as a political ploy to gain South Asian votes. What remains to be seen is if the community and businesses at large will be able to tap into the longer term business opportunities an event of this nature can provide.