A recent study on hospital quality and Facebook "Likes", was, in fact, distributed to me by the $48 billion tax-payer funded Ontario Ministry of Health and Long-Term Care, as if it were of grand global significance to data researchers. Facebook, lest I remind readers, is a game, originally designed to compare the beauty of freshman women at Harvard. To suggest that the number of "Likes" that an attractive young woman, subjectively defined, correlated in any manner or form with her intelligence or studiousness, is absurd. What would be a statistical certainty is that one could correlate her presumed beauty with something. Correlations, as any undergraduate student knows, do not equal cause, especially in the era of Big Data.