Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.
Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.