It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?
I went to Toronto, New York, London and especially Oslo to explain the resource potential of Quebec. I told all who would listen how Quebec had worked for over a generation to become energy independent. I told them Questerre had an idea for natural gas that could help Quebec achieve its energy independence dreams. I was successful and convinced them to take the high risks involved and we were successful in finding one of the largest natural gas fields in North America.
Monday's Canada vs. the States soccer game was so good it made you forget you were watching women's soccer, or care (if you did). Too often, female athletes have to fight for airtime, and for recognition. It shouldn't be like that, but sports are sexist in nature. We're all guilty of slighting female athletes. So, thank God for Monday, because we can't now. Compared to this, Usain Bolt's thrilling 9.63 seconds was like a warmup to something better.
I have gained some weight and am at my biggest to date in these 22 years. At this size, the only way I'm participating in any of the new fashions is if I get some serious alterations, mainly in the booty region. The worst part about my struggle with ill-fitting clothes was that I didn't want anyone to think less of me as a fashionista. I am ashamed that my concern with my weight gain was not my health or well-being, but what I could no longer wear nor buy.
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?
BlogHer.com started out as a forum where women could feel involved and included in the world of technology which was predominantly dominated by men. Today, BlogHer.com has grown into the most important community of mostly female bloggers on the Internet. The accomplishments these women have achieved in the last few years is nothing short of mind-blowing. Check out my interview with one of BlogHer.com's co-founders.
Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.
Not only could you guarantee the NFL that all of Ontario would be behind you, and not only would you lap up a significant portion of Canadians that would root for the country's only NFL team, but you're talking about putting an NFL franchise in a city that accounts for one seventh of its entire country.