Bloggers

Syed Sohail

What It's Like To Be A Minority In Toronto's Fashion Industry

At the onset, it was polarizing for me to take on the moniker of 'The Prep Guy'. When people think of prep, they think of the Kennedy compound or weekending in the Hamptons. Probably pretty far off from a brown guy from the GTA. Having brands pull out of deals after learning my waistline, or backing away from a partnership because I am not the traditional prepster they originally planned for, was definitely disheartening.
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After Years of Constant Dieting, I've Had Enough

Whenever I dropped weight it was stunning how people suddenly started speaking with me again at family functions and started acknowledging my existence. Of course, whilst they pressured me to devour the high fat food they had prepared. Instead of boosting my confidence, it reminded me that people can be fickle jerks.
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Welcome to Social Commerce

We will all make thousands of recommendations over our lifetime. Statistics and experience show word-of-mouth is the number one purchase influencer with 70 per cent of our brand mentions coming with a recommendation. After all, how did you meet your hairdresser, your dentist or find the perfect restaurant on your last jaunt?
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Bloggers And PR: How To Plan The Perfect Date

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.
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Making Strides On World Cancer Day

February 4 was world cancer day. For the average cancer patient or survivor, it brings up mixed emotions. It's not really something we want to think about, but we can't really help it, with all the newspaper and television headlines there to remind us.

The Internet Loves Stupid But You Should Be Smart

Because, I don't know about you, but I'm starting to really get tired of living in a world that facilitates and celebrates the culture of crass and the glorification of stupid. And make no mistake about it. While stupid is everywhere, nowhere is it more pronounced than on the web these days. Mainly because it's easy, it's free, it's everywhere, and it's the fastest route to notoriety and fame. There's good stuff out there. Stuff that both manages to communicate something good and entertain at the same time. One doesn't cancel out the other. It's not an either/or proposition. We just need to sift through the flotsam rising all too often on the top of the information cesspool to get to it.