BRAND REPUTATION

Is Your Company Social Responsible?

I believe the only large successful companies of the future will be those perceived as "net positive." By that I mean organizations that add more value to the world than they extract. Given the curren...
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Yahoo's Billion Dollar Bet on Tumblr

If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.