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Canada Brands

Tis the Season to Give. Here's Why! #WhatWouldYouGive

Amber Rehman | Posted 02.26.2013 | Canada Impact
Read More: Montreal Quebec, The Season of Giving, Charity, Hospital, Telus, Samsung, Donating to Charity, Corporate Social Responsibility, Cause Marketing, Gift of Life, Making a Difference, Cerebral Palsy, Giving Back, Christmas, Christmas Gifts, Disability, Gift of Freedom, Charitable Causes, Giving, Disabled Children, Prince George B.C., Brands, Video, Canada Impact News
Amber Rehman

In late November TELUS asked their Facebook friends a simple question; if you could give anything to anyone, what would you give? To give is one thing, but to involve the average person and allow them to be part of the sharing is a beautiful thing.

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Brand Engagement: Three Ways to Stay Ahead of the Curve

Tod Maffin | Posted 12.30.2012 | Canada Business
Read More: Brand Management, Brand Engagement, Global Brand, Brand Behaviour, Audience, Apps, Brands, Canada Business News
Tod Maffin

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back. But what will brand engagement look like in the future, and how do you stay a step ahead of trends?

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Rebrand -- What's a Lovemark, Anyway?

Kerry Harris | Posted 12.23.2012 | Canada Business
Read More: Penn State, Blackberry Brand, Rim, Livestrong, Lovemark, Business Branding, Blackberry, Branding, Business, Bernie Madoff, Lance Armstrong, Brands, Rebranding, Canada Business News
Kerry Harris

What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).

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10 Canadian Brands Making Waves In The U.S.

The Huffington Post Canada | Daniel Tencer | Posted 07.28.2012 | Canada Business
Read More: Canadian Brands, Canadian Brands in America, Canadian Companies Abroad, Canadian Companies Operating in u.s., Joe Fresh Jcpenney, Joe Fresh, Slideexpand, Canada Brands, Canadian Companies in u.s., Canada Business News

The news this week that Loblaws’ in-house clothing brand, Joe Fresh, has found a home in JCPenney locations in the U.S. has focused attention on the...

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Stand by Your Brand

Natasha Koifman | Posted 07.15.2012 | Canada Living
Read More: Branding, Lovemarks, No-Name, Advertising, Knock-Offs, Packaging, Marketing, Manufacturer, Counterfeits, Brands, Canada Living News
Natasha Koifman

There's always been a fine line in branding between flattery and imitation. No doubt store brands tread on the right side of the law. But just because they're not doing something illegal does not mean that they're completely transparent. This is the approach I find less clear-cut: when the store brand's packaging looks a little too similar to the product it's "inspired" by.

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