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Business Model

Your Start-Up Business: Mixing Up the Business Model

Karen Geier | Posted 05.13.2013 | Canada Business
Read More: Start Up Business, South by Southwest, Start Up Business Advice, Robbie Whiting, Startup, Duncan/Channon, Start Up, Business Model, Argonaut, Sxsw, Startup Business, Maker Culture, Canada Business News
Karen Geier

I first saw Robbie Whiting in 2012 at South by Southwest, where he gave a daring presentation on the death of the advertising agency model. At the time, he was Director of Creative Technology at Duncan/Channon, an agency which has applied a unique approach to attracting new business: Making things. He's since launched his own agency: Argonaut.

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Is Your Business All About the Product? Or the People?

Mitch Joel | Posted 09.09.2012 | Canada Business
Read More: Fab, Mitch Joel, Twitter, Product Focused, Mobile, Twist Image, Kickstarter, Jeffrey Hayzlett, Product Development, Six Pixels of Separation, Internet Culture, Brand Narrative, Facebook, Business, Business Model, Customer Focused, Social Media, Digital Platform, Digital Media, Entrepreneurial Spirit, Blog, Advertising, Pinterest, Marketing, The Mirror Test, Ctrl Alt Del, Podcast, Canada Business News
Mitch Joel

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?

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Facebook Should Not Be Treated like Other Media

Mitch Joel | Posted 07.29.2012 | Canada
Read More: Mitch Joel, Canadian Marketing Association, TV Show, Mark Zuckerberg, Twist Image, Marketing Book, Facebook Canada, Six Pixels of Separation, Media, Facebook, Ford, Ipad, The New York Times, Media Channel, Social Media, Facebook IPO, Online Social Network, Marketing, Media Hacker, Media Company, Lululemon, Newspaper, Business Model, Magazine, Social Graph, Business Book, Iphones, Apple, Online Channel, Advertising, Advertising Revenue, Radio Station, Cma, Jordan Banks, Ctrl Alt Del, Canada News
Mitch Joel

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?

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