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Business Solutions

The Difference Between a Solution and Answer

Andy Nulman | Posted 02.02.2013 | Canada Business
Read More: Just for Laughs Andy Fulman, Business Solutions Comedy, Just for Laughs, Solution and Answer, Business Solutions, Comedy Business, Andy Fulman, Canada Business News
Andy Nulman

"The Solution" is usually obvious. It's freezing cold and you have to go outside, so what do you do? You wear a coat. "The Answer" is not a simple problem-solve. Let's say you don't have a coat. Or can't afford to buy one. What do you do then? What options are at your disposal? And do you really even have to go out?

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How to Be Creative in Five Easy Steps

Nick Cowling | Posted 06.12.2012 | Canada
Read More: Creativity, Public Relations, Idea Generation, Communication, Creative, Focus Groups, Unique Solutions, Advertising, Business Solutions, Marketing, Pr, Canada News
Nick Cowling

I love it when clients ask us for a "creative idea." While it's not much to go on, somewhere between the lines it usually means they want something they haven't seen before. The underlying caveat is that the ideas must deliver. Nobody wants to pay for creativity without results.

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