BUSINESS SOLUTIONS

The Difference Between a Solution and Answer

"The Solution" is usually obvious. It's freezing cold and you have to go outside, so what do you do? You wear a coat. "The Answer" is not a simple problem-solve. Let's say you don't have a coat. Or can't afford to buy one. What do you do then? What options are at your disposal? And do you really even have to go out?
Alamy

How to Be Creative in Five Easy Steps

I love it when clients ask us for a "creative idea." While it's not much to go on, somewhere between the lines it usually means they want something they haven't seen before. The underlying caveat is that the ideas must deliver. Nobody wants to pay for creativity without results.