Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.

The real drama for entrepreneurs is that your ability to present your product or program is directly related to you being able to remain in business! The bottom line is if you're too uncomfortable to present your business in a way that can entice potential paying clients, you're in trouble.

For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.

When agreements are not formally in writing, it is all too easy for one party to manipulate the situation, claiming ignorance when you know full well that is not the case. But there is nothing you can do, except fume, or choose whether to continue the relationship and make a note to yourself not to repeat that mistake in the future.

Good news: job creation in Canada is increasing. Bad news: employees who were holding on during the recession might now start looking for better offers. So how do you keep employees engaged, motivated and productive? Here are five tips on how!

At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. The problem is, no one ever taught us how to persuade. Until now.

In a world that is so readily connected to so much information, it seems totally counterintuitive that useful, timely, relevant information is a rarity. We're all tracking, seeking and consuming more information all the time. The problem is there's so much to sort and filter through to find the good stuff.