Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.
In September 2011, I began working with a fellow dance instructor to develop specialized dance classes for older adults experiencing health challenges. The support I received helped me advance towards founding the non-profit organization Happily Ever Active which operates enjoyable and accessible recreational programming for seniors in Halifax. Do you have a project you would like to launch? Here are a few tips based on my experience getting Happily Ever Active off the ground.
For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.
When agreements are not formally in writing, it is all too easy for one party to manipulate the situation, claiming ignorance when you know full well that is not the case. But there is nothing you can do, except fume, or choose whether to continue the relationship and make a note to yourself not to repeat that mistake in the future.
In a world that is so readily connected to so much information, it seems totally counterintuitive that useful, timely, relevant information is a rarity. We're all tracking, seeking and consuming more information all the time. The problem is there's so much to sort and filter through to find the good stuff.