Business Tips

Thomas Barwick via Getty Images

Businesses, Don't Overlook Benchmarks

Investors are presented with a barrage of marketing material from funds and managers trying to raise capital, and what all these reports have in common is that they all focus on performance. That is not surprising considering the relatively large number of funds available with the few strategies being used, managers feel they can only differentiate themselves through performance.
Hero Images via Getty Images

How To Build A Quality Professional Network

Many professionals emphasize networking and strategies to build networks, however, there is little focus on network maintenance. The best networks are the ones we can call on for support when needed. For example, are we comfortable asking for a favour from someone we spoke to once at a party a year ago? In this case, the quality of the relationship is more important than the number of contacts in the address book.
David Malan via Getty Images

10 Ways to Boost Your Networking Skills

So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.
Shutterstock

What Content Marketing Can Do for You in 2014

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
Getty

I'm an Entrepreneur and I Have it All

My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."
Getty

How Being a Bully Made me Better at Business

Ten years ago when I started my MBA, I pulled up to the school thinking that everyone inside of it would be douchey. They were business people, after all, and all business people were either bullies or scammers of some sort. I was sure that I would be the only half decent reformed bully there. Turns out, I was the douchey one for assuming the worst of them. And the time of the bully has passed.
Getty

6 Ways to Hold Brainstorming Sessions that Produce Results

You know you need to innovate in order to stay viable, but you have limited time and money to do so. So when you have a brainstorming session for your team you want it to be focused and be able to produce results. After teaching improvisation and team-building sessions to businesses for years, I thought I'd share six ways to rock your next brainstorming session (while keeping your sense of humour intact).
Getty

10 Ways That Stories Sell Businesses

As humans being, we're hardwired to engage with a good story. That's how we learn as children and that's how we continue to enjoy learning as adults. If you ask any advertising expert and they'll tell you that a good story can sell pretty much any product. Storytelling can also help a business retain clients and sell more of their products, but few businesses tap into the power of storytelling. Don't make that mistake.
Getty

The Most Rewarding Marketing Mistake I Ever Made

No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.
Getty Images

5 Business Tips For The Aspiring Designer

Pre-internet designers would traditionally either need a large company behind them or would have to settle for selling locally. These days the internet has leveled the playing field while also forcing designers to become multi-talented small business owners. The rules have changed.

5 Reasons Video is Essential to Your Bottom Line

Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.

Three Key Ways to Make a Sale

The real drama for entrepreneurs is that your ability to present your product or program is directly related to you being able to remain in business! The bottom line is if you're too uncomfortable to present your business in a way that can entice potential paying clients, you're in trouble.
AP

How Starbucks Turned me into a Brand Ambassador

For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.