Cable Tv Viewership

Alamy

The Week in Review: Can CanCon Rules Survive Netflix?

This week, we learned that about one in five Canadian television subscribers has said goodbye to cable or satellite contracts and opted to get his TV fix from streaming and over-the-air sources instead. This makes me wonder about the future of Canadian content rules. Mandating the percentage of CanCon that gets aired works in the cable monopoly model, but it's a tough feat when consumers are selecting and purchasing what they will watch on an individual show-by-show basis. Government's attempts at force-feeding viewers particular categories of pedigreed entertainment are going to become a losing proposition.