Every year, we put on a poppy, read a few feel-good stories about the surviving Second World War veterans, and maybe observe a moment of silence on the 11th. But veterans' news stories disappear almost immediately and are replaced with tales of holiday consumer-orgies. We should not be so quick to forget them.
Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.