Not enough young people believe they can change the world on a global scale. The problem is a mindset problem, and one I believe is more dire than some might think. Too many young entrepreneurs think they're rock stars by launching another social network, or naming themselves the CEO of the world's 498th messaging app. Honestly, they're probably wasting their time.
Dove's "Real Beauty" campaign drove product sales and created for the brand a dominant positioning within the women's beauty segment. Then Dove decided to extend its brand equity into the men's global market. And the men's campaigns actually erode the power and credibility the "Real Beauty" campaign has built so carefully and successfully around itself over many years.
One can easily see the allure of focusing on millennial entrepreneurs. Their youth and inexperience allows them develop innovative solutions and ideas and their low overhead enables to them to work on what Y Combinator's Paul Graham famously called the "ramen diet" where the only food entrepreneurs can afford is ramen noodles.
With the news programs blaring the most recent political scandals, it's hard to remember that there are positive things happening in the world and leaders who are inspiring heart-centred change. It's integral that we maintain a healthy, higher perspective about what really matters and share it with our communities.
Earlier this fall I participated in a panel at the Toronto Board of Trade about "Achieving a sustainable and responsible global sourcing policy." Given their supply chain power, companies must continually advance more sustainable practices and must be reinforced by benchmarking transparency standards. In practice, what does this mean?
My chosen career is one of the top 10 most misunderstood jobs by Canadian parents. In response to the growing need to bridge the generation gap when it comes to the world of work, LinkedIn held the first annual LinkedIn Bring In Your Parents Day on November 7. I, along with employees from across the globe, walked into my office with my parent.
Most of what I am about to tell you is contrary to what you might have been taught or have come to believe in. I have to share this with you because it's just too good not to and because it's something that we need to place more emphasis on. It began with that one word, the one that sometimes we're even afraid to say. Are you ready?
In August, I bought a resale home that was 30-years neglected. The first order of the day was to source new windows, doors, a furnace, air conditioner, kitchen, flooring and more. I set out to get quotes. During this process I was astounded by how many simple sales techniques -- and common courtesies -- were neglected. Read on to see how your sales team would measure up.
Why not be truly bold and lead Canada Post into a new era of better banking services for Canadians? Indeed, the union has presented a sound and compelling idea to serve the public, make money and create jobs, but the crown corporation is saying no, we're not interested in better serving the public, making more money and creating more jobs!
I look forward to a day when there won't be a difference between business and social business, it will just be what we all do. And it is time for organizations to step up and take the necessary risks associated with adopting shared value. Not just because it is the right thing to do, but also because of the economic and competitive advantage we all stand to win.
I sought to find my inner force through Institute B's second Changemakers workshop on "Authentic Leadership". Institute B is a Vancouver-based startup accelerator that provides guidance, funding and education to local entrepreneurs and their nascent companies. Institute B focuses on helping socially-conscious companies and people whom do not sacrifice making the world better for profit.
At the Wisdom 2.0 Business conference, I experienced this raw honesty over and over. It was truly moving. At one point, there were over 200 diverse people, coming from various backgrounds, chanting OM together then revering the silence that came after. It wasn't our titles or egos or the performance of our last quarter that brought us together.
Ultimate freedom, waking up late, working in your pj's and taking a spontaneous day off. It sounds like the dream job, doesn't it? Well, if running your own business is that glorious, why doesn't everyone do it? The fact is, being an entrepreneur is probably the hardest thing you will ever do. It will consume your thoughts, your relationships, your sleep and your life. You may never have a "day off" again. Still interested?
Recently, I had the opportunity to interview a Tuareg jewelry maker from Niger. Moutta Abalanchad lives in a small village, but several times a year he travels to Europe to sell his unique, handcrafted pieces. The rings, bracelets and necklaces are traditional, but feel very modern at the same time.
I grew up in an entrepreneurial family and construction was my family's mainstay. I have been around it my whole life and truth be told, my happiest place on earth is on a roadbuilding site with machines pushing and swinging dirt and people all working hard. Sure, being a girl in construction came with the standard issue nuisances you would expect -- naked pin-up girl pictures in the tool trailers, having to use disgusting man outhouses, getting hit on steadily, getting tolerated and not taken seriously -- but I just kept my head down and got to work. This got the people who make decisions to know that I was not just a little blonde token strutting around the job site but that I was watching and thinking and had value.
Any way you cut it, the process of hiring employees that are the best fit for your company can be arduous and stressful. And with so many people looking for employment, we can expect that identifying the right candidate for the job will only get more difficult. Here are a few strategies we've been using.
Many people in Myanmar commemorated the 25th anniversary this September of one of the bloodiest crackdowns in the country's history. Western business should be encouraged to bring more socially responsible practices to Myanmar but should take critical measures to ensure that they not become part of the democracy-hindering problem rather than the solution.