Eleven-year-old Jasmine was one of about 40 people who gathered at Canada Goose headquarters to hand-deliver 5,000 signed postcards imploring CEO Dani Reiss to stop using real real coyote fur on Canada Goose jackets and hats. Jasmine was met by security, who jumped in front of her as she approached the front door.

About 75 metres in, Rob's dog Pippin let out a yelp, and Rob ran towards the sound of her voice. To his horror, he found she had been caught by a Conibear trap placed within 30 feet of the trail (a completely legal act). He fought relentlessly to free her, but could not release the springs. After crying over Pippin's body in the snow for nearly half an hour, he was unable to remove the trap, so he carried her to his vehicle with it still attached. She died in his arms after several minutes of struggle. It took heavy tools and an angle grinder to remove the trap from Pippin's body.