The reaction of the populace to Calgary's flooding, particularly the city's ballsy mayor Naheed Nenshi, painted Canada as tough-as-nails action figures fighting World War H20. Despite this, the majority of non-Canadians still see us more as that somewhat dopey, big obliviously-smilin' guy portrayed on the cover of Bill Mann's book than they do us as the fearless, hip, smart folk we know we are. Which is why, if I could change anything about our country, it would be the symbols that define us to others.
In the space of a few years, the world's perception of Canada has changed dramatically. Under the Harper Conservatives, this country has become a climate change pariah and lost its reputation as a peace-keeper and honest broker. We need to return to an international role that emphasizes humanitarianism.
It has all come to where we are today: Loss of confidence, loss of trust, and staggering market losses. This is the time for transparency, authentic conversation, honesty and humility. Those who display this behaviour have a chance to slowly regain the shattered trust of their customers. Straight talk. Honest talk. Committed talk. No spin. No rationalization. The industry messed up, and the public wants to hear the truth.
Mark Carney, Governor of the Bank of Canada, probably has the best personal brand of anyone in Canada right now. Carney has created a spotlight for himself by taking some risks, all of which could have blown up in his face. I think he managed to avoid disaster by focussing on some key principles about personal branding.