In August, I bought a resale home that was 30-years neglected. The first order of the day was to source new windows, doors, a furnace, air conditioner, kitchen, flooring and more. I set out to get quotes. During this process I was astounded by how many simple sales techniques -- and common courtesies -- were neglected. Read on to see how your sales team would measure up.
Dane Maxwell could be mistaken for just another entrepreneur, but the reality is that Dane is far more than that. He's smart, strategic, caring, a savvy entrepreneur and he's shaking up a lot of the old ways of building an online business. There are so many more golden nuggets in this interview -- far too many to count. I hope you'll take the time to listen to it.
Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.
So how do you find that first customer? I've often written about finding the perfect customer but at this stage in your business, the cynic in me says any warm body will do as long as they pay their bills. You will quickly learn who you like to work with and later you can afford to be more discerning.
While females, football, and food are certainly enticing, there is no single word or concept more powerful than "free" in the marketing and sales industry. Offer a man or woman just about anything marginally-to-very valuable at a discount and chances are, they'll gobble it up like it's going out of style.