This is 40 is a quaint, charming, coming-of-middle-age story. The only problem is that in Paul Rudd's "Pete" character, an indie label owner, I am asked to suspend an amount of disbelief equal to the amount of money that apparently flows so endlessly from his ex-Sony Music employee pockets when it comes to the movie's depiction of the music business.
We can all think of excuses for postponing work on our personal brands. Students are overwhelmed with university work, and just want a few tips on how to sound credible to a recruiter. Thinking about the brand you are developing in a self-reflecting and strategic way is the antidote to finding yourself left behind.