CANADIAN FORESTS

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How B.C. Forestry Went From Protests To Partnerships

In the 1990s, destructive logging and an unresponsive forest industry prompted protests, blockades and international market campaigns from Greenpeace and others. There is a fabled quote from those days where a logging executive says, "No one wants to buy a 2 x 4 with a protester attached to it." This defined the problem: how do we reinstate the social licence to operate and log in a place that is world-renowned for its forests?