Ceo Daniel Lamarre

Flourishing Foodie

Why City Branding Needs More Cliches

You can fight common cliches, but where's the win? Saying Montreal's NOT about winter or greasy, calorie-packed, high-cholesterol food? The win is in the convincing otherwise, and the art of convincing rarely comes from the negative or exclusionary "This is what we're NOT"; it comes from the "This is what we ARE."