The Business Lesson in Chanel No. 5's Marketing Disaster
Mitch Joel
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Posted 02.24.2013
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Canada Business
Read More:
Advertising Agency,
Marketing Channel,
Channel Marketing,
The Right Fit,
Marketing Fit,
Channel No.5,
Marketing Right Fit,
Brad Pitt Channel No. 5,
Video,
Canada Business News
Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails. "Fit" is sometimes mentioned in the excuses, but not frequently enough.
