The non-profit organization, just like the technology start-up with a disruptive, yet unproven, new innovation, must sell its vision as much as its financial model and its metrics for measuring impact. But by reducing organizational survival to a simple sales-pitch ignores the fundamental truth that not all organizations are created equally.
While "Giving Tuesday" hasn't fully migrated north to Canada, the idea behind it is appealing. With all the ads and other reminders to shop and give at this time of year, I think it's worth stepping back for a moment to consider how and why we give and also the far-reaching results certain gifts can generate.
Charities today are actively looking for innovative ways to connect people to their causes. What is interesting is how much innovation is coming from outside the traditional charitable sector. We are learning that if a cause or a project matters to people, they want to be a part of it even if it is not connected to a known charity.