In the mad dash for readers' eyeballs, the media often chooses fast over factual. But who are publications serving by being the first to cross an invisible finish line? What the media often forget is the stands are packed with other members of the media, not readers. Our readers, those we supposedly exist to serve, are often left wondering why no one is running in the race they truly care about: being right. The strongest tie any media outlet should have with its readers is trust. And the fact that maintaining this trust sometimes takes time is something all outlets should remember today.