Canadians have been speaking out for wireless choice and affordability for years now and, after years of telecommunications policy neglect, it looks like the government is finally starting to listen. It's heartening to see the government finally starting to reflect what Canadians have been saying for a long time now.
Canada's Big Three telecom giants are sounding increasingly desperate as their expensive ad campaign fails to connect with Canadians -- and now it looks like they're taking that desperation out on their employees. It's disappointing, although not surprising, that Big Telecom is resorting to strong-arming its employees into participating in their floundering campaign.
Judging by the remarkable grassroots response from Canadians, it's clear that Big Telecom has totally misjudged the national mood. They're wasting millions on misleading propaganda and expensive ads that almost nobody believes. Canadians are uniting against the lies of Big Telecom in a big way, and the results have been spectacular.
Canada's Big Three telecom giants are sounding increasingly desperate these days -- they're running expensive ads against foreign investment (read: Verizon). So what is Big Telecom really afraid of? Big Telecom's worst nightmare is seeing home-grown Canadian innovators finally have an equal platform to compete against their tired, bloated bureaucracies.
With a new report from the OECD placing Canada in 32nd place (out of 34) in terms of cell phone prices, the question is clear: Why is Canada falling so far behind the rest of the industrialized world? Our high prices are the direct result of the fact that 94 per cent of our broken wireless market is controlled by just three giant Big Telecom conglomerates. Many Canadians have no alternative to the high-cost Big Three.
Big Telecom is up to its old tricks again. They've invested some of their record profits into an expensive PR campaign, including misleading full page newspaper ads, in a clear effort to try to convince Canadians that cell phone service is not as bad as we know it is. Canadians will be asking why the Big Three don't put that money instead towards addressing their systematic mistreatment of cell phone users.
Even after the CRTC and Industry Canada announcements, Canadians are still stuck with a broken wireless market, 94 per cent dominated by just three unaccountable Big Telecom conglomerates. It's become increasingly clear that Canadians need a long-term solution rather than a failed piecemeal approach.
Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.
In a time where anyone with a smartphone can become a news aggregator or citizen journalist, corporations appear to following suit, and are coming down with a serious lack of continuity in their communications. I'm talking about how understanding what some companies are trying to stand for these days has become an impossible task.
Send those thank you emails. Send them liberally and sincerely. While efficiency is key, particularly in a business capacity, I also appreciate doing business with nice people. Kindness and thoughtfulness go a long way in building and maintaining relationships, a distance that efficiency alone cannot.
Internal communications can be one of the most complex pieces of an organization and yet, it is one area that everybody thinks they understand -- simply because they are an employee. No one would ever suggest that it's not important; however, the lack of understanding also causes some disparity in what is required in order to do communicate properly.
On any battleground, common wisdom has long held that defeating an adversary often owes a great deal to one’s ability to think like the enemy. So...