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Content Marketing

Is Automated Marketing the end of Creative Advertising?

Mitch Joel | Posted 06.02.2013 | Canada Business
Read More: Mitch Joel, Real Time Web, Twist Image, Business Insider, Direct Response Marketing, Six Pixels of Separation, New Consumer, Google AdWords, Online Publisher, Social Media Marketing, Mad Magazine, Performance Based Advertising, The Terminator, Facebook Advertising, Great Advertising, Media Bidding Strategy, Brand, Native Advertising, Remarketing, Brand Narrative, Content Marketing Strategy, The Cluetrain Manifesto, Ad Monitoring Technology, Retargeting, Web Analytics, Online Conversation, Multivariate Testing, Viral Marketing, Content Marketing, Marketing Agency and Advertising Online, Brand Identity Online, Youtube and Advertising, Ad Revenue Online, Google Advertising, Social Channel and Advertising, Best Spend Online Adverting Dollar, Bang-for-Your-Buck-Online, Pinterest and Effective Advertising, Advertising vs Marketing Mix Online, Social Media and Advertising, Best Classified Ads, Advertising Online, Social-Media-Advertising, Twitter and Advertisng, Creativity and Ads, Canada Business News
Mitch Joel

We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.

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The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Read More: Google, Self Driving Cars, Mitch Joel, Pay Per Click, Out of Home Advertising, Innovation, Media, Facebook, Marketers, Ces, Consumer Loyalty, Edison Research, Data, Marketing, Communications, Mass Media, Consumer Electronics Show, Connected Appliances, Consumer Privacy, Media Company, Contextual Advertising, Context Marketing, Marketing Industry, Digital Advertising, Digital Signage, Brand Narrative, Billborad Advertising, Adwords, Ctrl Alt Delete, Advertising, Cnn, Advertising Revenue, Analytics, New Media, Content Marketing, Real Time Bidding, Canada Gets Digital, Canada Business News
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

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Antelope: Making Content its Own Kingdom

Hessie Jones | Posted 02.11.2013 | Canada Business
Read More: Social Media, Sponsored Stories, Technology, Content Marketing, Digital Content, Business Models for Digital Content, Antelope, Canada Business News
Hessie Jones

These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.

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The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Read More: Consumer Experience, Mitch Joel, Paid Media, Twist Image, Six Pixels of Separation, Felix Baumgartner, Social Media, Brand Sponsorship, Red Bull Stratos, Red Bull, Marketing, Pr, Integrated Marketing, Marketing Agency, Twitter, Digital Marketing Agency, Online Community, Consumer, Online Channel, Traditional Media, Youtube, Content Marketing, Ctrl Alt Del, Freefall From Space, Man Jumps From Space, Space Jump, Red Bull Free Fall, Canada News
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

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Is Podcasting Poised For a Comeback?

Mitch Joel | Posted 11.02.2012 | Canada Business
Read More: Google, Podcasting, Mitch Joel, Pownce, Chris Hardwick, revision3, Spark, Twist Image, Audio Programming, Improv, Ozzy Osbourne, Six Pixels of Separation, Media, Comedy Podcast, Facebook, Audio Content, Social Media, Startup, Google Ventures, Video Podcast, Foundation, Bob Lefsetz, Marketing, Geek Culture, Alec Baldwin, Kevin Rose, Blogging, Podcast, Creativity, Management and Marketing Podcast, Kurt Anderson, Digital Marketing, Studio 360, Twitter, Entertainment, Audio Podcast, Digg, Heres the Thing, Marc Maron, Pursuit of Spark, Personal Development, Standup Comedy, Web Analytics, Mile, Public Radio International, Niche Content, David Letterman, Publishing, Itunes, Business Book, Advertising, Radio, Billy Joel, Youtube, Silicon Valley, Wtf, Tina Fey, Content Marketing, Ctrl Alt Del, Julie Burstein, Nerdist Podcast, Viral Video, Canada Business News
Mitch Joel

In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.

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Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Read More: Mitch Joel, Content Delivery, Content, Twist Image, Six Pixels of Separation, Online Publishing, Facebook, Business, Publisher, Social Media, Simon and Garfunkle, Media Hacker, Digital Tumbleweed, Virtual Cricket, Will It Blend, Corporate Blog, Podcast, Twitter, Brand, Dell, Digital Marketing Agency, Editor, Web Analytics, Publishing, Business Book, How to Win Friends and Influence People, Blog, Analytics, Content Creator, Online Video, Content Marketing, Ctrl Alt Del, Viral Video, Canada Business News
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

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