CORPORATE EXECUTIVES

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Why Knowing Who You Are Is So Important To Your Business

Doing the hard work to create a clear, concise and compelling definition of who the company is -- what business it is really in -- is a tiny investment to inoculate a company from this potentially fatal disease. Steve Jobs was such a remarkable leader because he was constantly fearful of the threat of founder's dilemma, even as he was basking in the glow of Apple's amazing success.

The Enemy of Your Future

Mark Twain was famously quoted as saying "I didn't have time to write a short letter, so I wrote a long one instead." The subtext of his quote is that time is the enemy of clear, concise and compelling communication. The same is true of strategy development.
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Blueprint's Top Trends for 2014: Part Two

Cloud-based services, also known as SaaS apps (software as a service), make more sense for everyone involved. SaaS apps are easier for customers to access, use and pay for, with the low subscription fee essentially amortizing what used to be a more onerous capital cost. They provide the developer with a consistent, predictable cash flow, and a far easier/cheaper development and upgrade process.